TikTok is introducing a new feature that allows them to lessen the quantity of artificial intelligence-produced content appearing in their timelines. This initiative comes as the company announced that it currently hosts over 1 billion AI-generated clips.
Testing and Rollout
The update is undergoing trials over the coming weeks before a global launch. This advancement comes amid a rise in AI-generated material, driven by recent video-generation tools.
The Broader AI Trend
Recent reports that almost a tenth of the most rapidly expanding video streams on a competing service only show clips produced artificially. A significant portion of this content is classified as mass-produced AI material, a phrase for poor-quality, bulk-generated content that is typically illogical or bizarre.
“We know from our community that numerous viewers like content created using AI tools, including AI artwork to science explainers, and we aim to give people the power to increase or decrease of that, depending on their own choices,” said a spokesperson.
Scale of AI Content
The platform shared that there are now over a billion videos on its service identified as artificially created. Collectively, in excess of 100 m pieces of content are uploaded to the app every day, making AI content a limited percentage of its complete catalog.
User Control Features
Users will be capable of decrease or raise the amount of AI-generated videos they view by using the “manage topic” option in the platform and choosing AI-made media. Other topics that currently be adjusted under the tool cover news, fashion, beauty, and movement.
AI Disclosure Rules
The platform’s guidelines require content makers to label lifelike artificially created content, and it bans dangerous AI impersonations of public figures or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.
Furthermore, the service will henceforth apply an AI-generated tag to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying artificial media. This action is intended to stop users from seeking to circumvent the labeling process.
Educational Initiatives
TikTok is additionally launching a two million dollar educational fund for experts and groups to develop educational content about using AI responsibly. This initiative will support non-profit groups specializing in teaching coding and technology.
Content Safety Approach
The platform has defended its content review process, during debate over intentions to cut jobs for hundreds of review team members in Britain. TikTok is planning to cut 439 jobs in its content moderation department in London, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.
A trust and safety lead explained that human moderation would remain essential, but AI can safeguard staff by removing the most distressing content before it is viewed by people. TikTok stated a 76% decrease in explicit and harmful content seen by safety staff over the past year due to the use of its machine learning processes.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s very important to limit contact with harmful content as quickly as possible, which is why a significant AI assistance is proving valuable work at speed.”
